Who Can Apply: In order to be eligible for this scholarship award, the applicant must be attending college in the fall 2018 semester or quarter. Applicants can be high school seniors or students currently enrolled in college.
Submission: Qualifying applicants will answer the essay question provided. The essay should be between 500-750 words.
“Identify a family dental practice that provides a basic level of dental care to a middle-class clientele. It can be your own dentist or any dentist, as long as the practice has a website. Please identify the practice by giving us the URL of their website. Visualize yourself as a marketing professional who has been hired to help transform this practice to a high-end practice focusing on smile makeovers and catering to a high-income clientele. Describe how you would brand this practice. Give a specific and detailed critique of what you would do to change their website.”
Deadline: June 30, 2018