Who Can Apply: To apply for the scholarship, applicant must be a student currently enrolled at a 2-year or 4-year college or university in the United States. Applicant must be a current college student, have a cumulative high school grade point average (GPA) of at least 2.5 on a 4-point scale, and have taken either the ACT or SAT test.
Submission: To win the scholarship, applicants should respond to the following prompt:
Describe a marketing or advertising campaign you admire. How would you completely describe the target audience for the campaign? How do you think this target audience informed the brand’s choice of messaging?
Please answer in the form of a 600 word essay. Winners will be judged based on:
- Creativity of concept/originality of idea
- Execution/attention to detail
- Demonstration of your interest in marketing
Deadline: December 31, 2015
Learn More: Insights in Marketing Scholarship