Who Can Apply:
- All applicants must be either current US High School Seniors in the 2016-2017 school year or college freshmen. Proof of enrollment at a US institution (either High School or College) will be required of the winning applicant.
- Non-USA residents are not eligible to apply.
Submission: Submit an essay of no more than 1000 words in Microsoft Word format on the following prompt:
- New Media and New Marketing. How do new media such as websites, social media sites like Facebook, Twitter, or Snapchat, challenge traditional ideas of marketing? In what ways should colleges or universities adapt their teaching methodologies to better prepare marketing majors for the New World of online marketing of Internet, social media, and mobile marketing? What existing marketing concepts remain important, which ones are becoming irrelevant, and what new concepts (or new skills) should be taught to today’s college marketing majors? If you, as the essay writer, could suggest revisions to the requirements and ideas of a marketing major at a major US college or university what would they be?
Deadline: July 1, 2017
Learn More: https://www.jm-seo.org/marketing-scholarship/