Who Can Apply: The scholarship is open to students in the United States who are currently enrolled as full-time college freshman, sophomores, and juniors with a major in marketing, business administration, or communications. Only one entry is permitted per student.
Submission: 800 words essay :
1. A positive, memorable event you have attended – aka event marketing done right. What made the experience so enjoyable, impactful or meaningful? Go into as much detail as possible about what you think the company/people throwing the event did right to leave such a favorable impression on you.
2. An event where you had a bad experience. Why didn’t the event have a positive effect on you and what do you think could have been done differently to make your experience more enjoyable?
Deadline: May 31, 2015
Learn More: ZAG Marketing Scholarship Contest